|Fitfloppers: getting ready to show that women run the world|
Last Sunday, March 11, SM City Cebu and Fitflop celebrated International Women's Month by attracting the female population all over the metropolis for the first "Fitflop Walkathon" at the SM Northwing parking lot.
FitFlop aims to promote good health and camaraderie among its Cebuana fans. The 30-minute fun walk around mall premises encourages women to take the healthy route by engaging in regular walking exercises.
Every pair of FitFlop purchased at SM City Cebu entitles the customer to free registration for the "FitFlop Walkathon". The first 250 registrants will get an exclusive FitFlop red shirt for free. On top of that, FitFloppers (as the walkathon participants called themselves) will also receive an exclusive Bounce Back Discount of 15% on their next FitFlop purchase (valid until April 30, 2012).
A portion of every FitFlop footwear purchased will be donated by FitFlop Philippines to the I Can Serve Foundation, a partner foundation of SM Malls.
This event was made possible by SM City Cebu and FitFlop Philippines.