Marketing Makes Sense

Let me quote from Merriam-Webster Dictionary:

1

a : the act or process of selling or purchasing in a market

b : the process or technique of promoting, selling, and distributing a product or service

2

: an aggregate of functions involved in moving goods from producer to consumer

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There's a certain professor at the Indian Institute of Management in India who has an interesting way of explaining the marketing concepts to his students using a scenario that will make you go "That's so true!" 

Here is Marketing in a nutshell:

You see a gorgeous girl at a party. 

You go up to her and say: "I am very rich. Marry me!" 

- That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl. 

One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." 

- That's Advertising.

You see a gorgeous girl at a party. 

You go up to her and get her telephone number. 

The next day, you call and say: "Hi, I'm very rich. Marry me."

- That's Telemarketing.

You're at a party and see a gorgeous girl. 

You get up and straighten your tie, you walk up to her and pour her a drink. 

You open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?" 

- That's Public Relations.

You're at a party and see a gorgeous girl. 

She walks up to you and says: "You are very rich! Can you marry me?" 

- That's Brand Recognition.

You see a gorgeous girl at a party. 

You go up to her and say: "I am very rich. Marry me!" 

She gives you a nice hard slap on your face. 

- That's Customer Feedback.

You see a gorgeous girl at a party. 

You go up to her and say: "I am very rich. Marry me!" 

And she introduces you to her husband. 

- That's demand and supply gap.

You see a gorgeous girl at a party. 

You go up to her and before you say anything,

another person come and tells her: "I'm rich. Will you marry me?" and she goes with him

- That's competition eating into your market share (-pak! competitive much?).

You see a gorgeous girl at a party. 

You go up to her and before you say: "I'm rich Marry me!" your wife arrives.

- That's restriction for entering new markets. (lol!)

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See? We can apply Marketing in our daily lives. Haha!